These are all the photos and posters I used for my final project in Professor Li’s MC 2015 class for the fall semester.
- My topic for this assignment was a campaign for The Island Country Club concerning speeding up the pace of play at local golf courses. Pace of play on golf courses can at times be extremely slow, which makes for very golf. It is a problem that irritates me regularly. My designs are supposed to informative, as well as aesthetically pleasing. My designs are supposed to be simple and light to discuss a somewhat boring and aggravating topic.
- My target audience is golfers everywhere, especially anyone who plays at The Island Country Club. The main goal I hoped to achieve was to make my design relatable to my target audience. I wanted those people to be able to see pictures and posters that were simple and made sense and maybe even a little comical. Also, my goal as The Island Country Club was to brand myself as a golf course that was looking for a solution to slow play. I wanted people who saw my Instagram account to notice that we are aware of slow play and we’re getting the word out there.
- I wanted to highlight simplicity and minimal design distractions. I wanted the Instagram pictures to be simple and easy to understand and wanted the poster to be light and hopefully a little funny. I think I accomplished that by keeping the poster simple and using nice contrast to display my message. My Instagram pictures all have a similar look to them because they’re all on a golf course and I think that helps make it more story like. Some of pictures it is obvious that they were posed for and I think it makes them a little funny and my target audience can connect with that.